Category Archives: Marketing

Only 4 Days Left for Early Registration Discount!

Registration fees go up on September 24 for “A Principled Practice: Ethics in Addiction Treatment and Prevention,” IC&RC’s first-ever professional training conference. Learn all the details about the conference here and register online today!

The reduced rate at the hotel expires the same day – so book now for the best deals.

IC&RC is proud to recognize our sponsors and exhibitors:

Program Sponsor:

Bag Sponsor:

Lanyard Sponsor:


A limited number of sponsorship and exhibition opportunities are still available for organizations, treatment centers, and educational institutions that wish to promote themselves to attendees. Contact Kay Glass, Marketing Director, at 717-540-4457 x 106 or for detailed information.

See you in Orlando – October 28 & 29, 2011 – at the Rosen Centre Hotel
and Orange County Convention Center!

Sponsorships Available

For the first time, the Administrators Meeting will be broadcast to Member Boards who cannot send staff to Denver. IC&RC is making a special sponsorship opportunity available to organizations in the field who want to promote a product or service to the IC&RC membership, while supporting our work. Contact Kay Glass, Marketing Director, for detals.

Building a New Treatment System in South Africa


During a month-long training and consulting project in South Africa, I witnessed first-hand the overwhelming addiction treatment needs of that country. Rampant addiction in South Africa affects many other aspects of its citizens’ lives, including HIV, domestic violence and abuse, with a strong impact on the criminal justice system. South Africa’s current treatment structure is not meeting the vast needs of the population.

Fortunately government officials and treatment professionals are recognizing that fact, and invited Johnson to identify and establish specific areas of reform. As a result, a comprehensive strategic plan was developed to cost-effectively expand or redesign current treatment programs. Some treatment programs are operated illegally, with untrained staff using outdated models and charging exorbitant admission fees. I believe that new strategies are needed, including a more comprehensive, cost-effective approach.

These new strategies include adding trained addiction professionals to other programs and agencies and integrating addiction treatment into primary health care and other agencies such as private physician offices, primary care clinics, public health clinics, schools, hospitals and court service offices. As a result of adding these addiction professionals to non-traditional treatment sites these agencies can share facilities, staff, expenses and resources to expand services for those needing treatment.

In addition to these expanded non-traditional sites for services, I helped train and work with Comprehensive Care Centers that are placed in high-risk areas. These care centers will offer not only addiction treatment but mental health services, medical care for HIV and other physical issues, vocational training and court service staff. These Comprehensive Care Centers will be a one-stop shop for those needing assistance. Since these programs will also share facilities and resources, it can be done in a cost-effective manner and serve more individuals and families.

Treatment programs will also be established in some of the most needed schools, which will assist those children being able to access services. I also provided training for all of those professionals included in the new redesign of services including, doctors, nurses, social workers, court staff and law enforcement.

The training and consultation will be on-going. I will be returning the later part of this year to provide further services and trainings as well as on-going assistance.  I am also assisting in establishing an addiction credentialing board to set international standards for addiction professionals through IC&RC. Trained and credentialed staff will also add to the success and expansion of these new programs.

Key Votes Point to the Future

Several landmark votes also took place:

  • IC&RC will develop a Recovery Support Specialist credential to meet the growing demand for certified professionals in this field.
  • Computer Based Testing will be offered on demand, starting January 1, 2011.
  • The body voted to create the Associate Certification Board (ACB) status, a non-reciprocal category of membership. Examinations for ACBs would consist of 100 generic items from IC&RC’s item bank and 50 items produced by the jurisdiction.
  • The organization will create an Advisory Council to provide advice and consultation on local, regional, national, international business issues, as well as increase its community involvement and visibility. 

Marketing Report: July 22, 2010

by Kay Glass, Marketing Director

In the last several months, IC&RC has been represented at a number of conferences.  Conferences are an important form of outreach that promote our organization and facilitate discussions with colleagues.  The Marketing Committee carefully reviews proposals for conference participation, then assesses the return-on-investment to guide next year’s decisions. 

In April, Executive Director Mary Jo Mather and Andrew Kessler, Federal Policy Liaison, attended the National Institute of Drug Abuse Blending Conference in Albuquerque, NM.  Kessler explained, “Overall, it was very informative, especially about special populations, which is a big issue for our counselors. Two speakers really stood out. Donald Warne, of the Aberdeen Area Tribal Chairman’s Health Board, spoke about cultural competencies necessary for dealing with Native American populations. Barbara McCrady, from the University of New Mexico, discussed evidence-based treatment for women and the challenges in seeking treatment.”  (Many presentations from this conference are available online, including Warne’s and McCrady’s.) 

Stefán Jóhannsson, of the International & Cultural Affairs Committee, attended UK/European Symposium on Addictive Disorders in London, England from May 13 to 15.  In addition to sponsoring the lanyard, there was an IC&RC brochure in every conference bag.  Jóhannsson reported,  “There was a big group from Denmark this time, counselors from several treatment programs. I had several meetings with them, and they are specifically interested in the AODA International certification.  I had good meetings with Kristina Unge from the Swedish certification board, as well as with Joao Pedro Augusto from Portugal and with Tato Sainz from Spain.” Jóhannsson presented on “The X-factors” and accreditation of staff as a part of a panel with David Finney, Susan Waine Rebecca Flood, and David Parker, who did an excellent job, according to Johannssen. He summarized, “Slowly but surely, IC&RC is becoming well known in many countries.”

Donna Johnson, Chair of the Criminal Justice Committee, travels extensively discussing IC&RC.  One recent event was the National Association of Drug Court Professionals conference in Boston, MA in early June.  IC&RC shared an exhibit booth with CAADAC, and Johnson was able to distribute many brochures and have many fruitful conversations. 

Johnson also attended the Rural Meth Law Enforcement Summit in Denver, Co in late June and spoke on how treatment and law enforcement can collaborate, including the importance of credentialing and specifically the CCJP.  Johnson reported, “I had so many of the participants approach me about getting credentialed. This target audience was mostly probation and law enforcement, and we generated a lot of interest.”

Lastly, Julie Stevens, Co-chair of the Prevention Committee, attended Community Anti-Drug Coalitions of America’s 20th Anniversary National Leadership Forum on our behalf.  In the midst of a record snowstorm, attendance was down.  Stevens was optimistic, “It is a great opportunity to have exposure at the biggest prevention conference in the nation.  Unfortunately the weather conditions left us with less than ideal outcome, but hopefully it won’t happen again.  Next year we will submit a proposal to present a workshop on the PS.”

If you’re intrigued by marketing activities, Debbie Gilbert and I would like to invite you to join the Marketing Committee.  We have a meeting (via conference call) slated for mid-August, so it’s a perfect opportunity to see what we’re doing.  We’d love to have you!  Email me for detailed information on the call.

Marketing Report – September 30, 2010

by Kay Glass, Marketing Director

With a refreshed logo in hand, we began the task of updating our materials. New letterhead, business cards, conference displays, and brochure have all been produced since the Spring Meeting.

The next task was the website. Its clean, professional design has been enhanced with the same attractive graphics as our recent materials, and the site’s architecture has been streamlined. You’ll find new pages on why to become a member of IC&RC and the organization’s history. Perhaps the most dramatic change is the new URL – now you’ll find us at:

Check it out and let us know what you think!

I also want to inform you of an important survey that you will be receiving in the next few weeks. Many of you have asked for a comprehensive member database, with information about legislative environments, third-party payor status, and credentials listing, as well as contact information. Such a resource would also be highly valuable for marketing and advocacy efforts.

To build the database, we will be sending an online survey, and we will also be providing paper copies at the Fall Meeting. Greater participation means greater value for every member, so please support this effort and complete the survey when you receive it.

Marketing Report – May 24, 2010

by Kay Glass, Marketing Director


Today, we are proudly unveiling the revised logo.  A new typeface and subtle shift in color have brought the graphic identity up-to-date.  It also incorporates the new tagline, “Setting Global Standards for Addiction Professionals.” 

You’ll soon see these images on a revised website and many new materials. This is all part of carrying out the Marketing Plan that the organization adopted in March, and we’re looking forward to many more announcements like this one in the next two years.

In a first step toward publicizing this new identity, we are asking member boards to use the image above – or the smaller one below (you can download them directly from this blogpost) – along with the following line on their websites or other publically accessible materials:

“[Full Name of Board] is a proud member of IC&RC, which protects the public by establishing standards and facilitating reciprocity for the credentialing of addiction-related professionals.  The largest organization of its kind, IC&RC represents more than 40,000 professionals worldwide.”  

Please email me at when your board has made this change or addition.